To create awareness and increase engagement, Canon wanted to roll out a Facebook campaign that will attract participation and excitement leading up to the event.
We came up with the idea of a T-shirt design voting contest, and created a variety of T-shirt designs. The interactive voting application allowed users to vote for their favourite design to be the official T-shirt design for Canon Photomarathon SG.
The voting was open to public and voters stand a chance to win prizes if they have voted for the winning design.
This campaign has been an annual occurrence since 2012.